Tuesday, April 5, 2011

Milton Honel

I spoke with my former grade school principal today. I found his phone number on the internet. I doubt we have spoken since I was ten years old so I was not surprised to learn that he does not remember who I am. However, he was quite eager to offer his support for my effort to establish vegetable gardens throughout District 205.

As he laid forth his plan it became evident that he favored a top-down approach. He reminded me that school board elections were held today. He recommended that I speak with each of them individually if I am able. Then he suggested I speak with the principals of each school. I asked if I should seek support from teachers before hand; he strongly advised against it. He said to do so would almost surely burn my bridge to that school.

Upon visiting the schools initially he advised that I simply observe, ask questions, and take notes; make no mention of a school garden, simply describe myself as an interested citizen. Make friends with the secretaries he urged; they are the gatekeepers. As he laid out a path for me to follow the conversation we shared ebbed and flowed. He told me about his own attachment to gardening. Throughout his childhood he remembers his parents planting a vegetable garden every spring. He never understood why they went through such efforts to grow their own food until he became an adult. Despite all his adolescent opposition, the first amendment he made to his new home was the addition of a vegetable garden.

As it was, my call was apropos, because he was at that moment seeking to hang a poster in his office that lauded good nutrition and exercise. We exchanged contact information so I could keep him abreast of my achievements. I am glad I finally called him. I think he will prove to be a very helpful contact.

Also today

  • Contacted a number of community organizations (churches, schools, etc.)
  • Visited local business to promote my product. Asked Cafe's for coffee grounds.
  • Began building Alex's salad table. Frustration ensued.

Tuesday, February 22, 2011

Beta Release

Spoke with friend Kathy Spiess today. She provided me with a tremendously useful itinerary for creating a digital presence on behalf of my business. The list is as follows:

  • Publish your website! Your logo can be developed later.
    • Will take approx. 3 months for Google Search to find website.
  • Write a mission statement! It will serve as a useful tool for directing your efforts.
  • Print 1000 business cards, distribute them often. Finding new customers is a game of numbers.
  • Webdesign resources: wix.com otherpeoplespixels.com
  • Google Search Engine Optimization (SEO) resources: http://www.google.com/sktool/# http://www.google.com/insights/search/#
    • Consider secondary terms as well as locally and regionally relevant terms.
  • (Acronym) elm.com is not an important consideration at this time.
To do list:
  • Chose name for business; buy appropriate URL
  • Write mission statement
  • Write business description using SEO
  • Find or create 3 good images for website
Thanks, Kathy!

Thursday, February 10, 2011

There's an app for that

I have thought obsessively about my imagined web service lately. I called my friend Cherry to ask for her insight unto my endeavor. She is a former employee of Morningstar; while employed there she led the development of their Morningstar app.


These are the ideas I was able to glean from our conversation:

  • To develop the app they began by examining user data from the Morningstar website
    • Users often view their portfolios and market indices
  • They then considered ways to make that experience mobile-friendly
  • She organized focus groups to learn more about the ways in which customers use apps: What apps do you use and why do you use them? Do you use them frequently? What would make them better?
    • Used Craigslist to find participants; inexpensive, however, inaccurate -- wrong demographic
  • Posed question: Should we use app to maintain old customers or attain new customers?

Our discussion was interesting and I hope it proves to be useful, but it was not immediately actionable.

Wednesday, February 9, 2011

Homestead

I spoke with my friend Kelli today. She and her boyfriend will move to Idaho in a few month's time to inhabit a homestead they've recently purchased. I get the impression that they intend to create an off-the-grid bed and breakfast where people can escape the modern world to reconnect with a part of themselves that has long been dormant.

Coincidentally, when I asked her if she had recently read any good books she told me that her boyfriend had been engrossed by Michael Pollan's 'The Omnivore's Dilemma' -- a book I gave to her as a gift when we parted ways in Connecticut. I was glad to know it had made an impact.

The conversation drifted to and fro. She is excited for my entrepreneurial adventure, and I am excited for hers. She suggested I distribute weekly recipes to clients as a means of adding value to my service and creating a medium to distribute my brand more widely. I agreed.

Kelli also suggested I investigate Mother Earth News. She has been using their garden planner to design the plot of land the will use to produce food at the homestead. I found this particularly intriguing since I had thought to create such a program as part of my imagined web service. I will need to examine this product in greater detail.